Ubisoft Faces Internal Concerns Over Assassin’s Creed Mirage DLC
United Gaming – In August 2025, Ubisoft confirmed that Assassin’s Creed Mirage will receive new downloadable content (DLC). The expansion adds storylines, missions, gameplay upgrades, and a new historical location: Al-‘Ula. Fans welcomed the news with excitement, but soon concerns began to surface inside Ubisoft.
Shortly after the reveal, reports showed unease among Ubisoft developers. A Q&A session published by Game File revealed that staff questioned the project’s funding. They learned that the Saudi Arabian Public Investment Fund (PIF) supported the DLC, sparking internal debate.
Employees asked management if partnering with Saudi Arabia was the right move. Their worries stemmed from Saudi Arabia’s human rights record, especially the murder of journalist Jamal Khashoggi. Developers feared the deal might damage Ubisoft’s image and limit their creative freedom.
Ubisoft quickly responded. The company stressed that developers would keep full creative control. It explained that partnerships involved only historical consultation, not content decisions. Management assured staff that the DLC would reflect Al-‘Ula’s cultural heritage without external interference.
To strengthen authenticity, Ubisoft worked with professional archaeologists and cultural specialists. These experts guided the recreation of Al-‘Ula’s ancient landmarks. The collaboration aimed to ensure that players experience an accurate and respectful representation of the site.
Ubisoft CEO Yves Guillemot traveled to Saudi Arabia to promote the DLC. He met with officials and highlighted Al-‘Ula’s role in the expansion. The visit reflected Ubisoft’s strategy to expand its global partnerships. Still, it fueled more discussion about the ethics of such collaboration.
Al-‘Ula is one of Saudi Arabia’s most important heritage sites. Once a hub for trade and culture, it holds archaeological treasures thousands of years old. Ubisoft’s choice to feature it in the DLC seeks to merge gameplay with education, giving players both entertainment and cultural value.
The inclusion of Al-‘Ula boosts the game’s narrative, but it also presents risks. Players will enjoy new missions and locations, yet the funding ties raise questions about Ubisoft’s values. The company must balance accurate storytelling with the expectations of a global audience.
Gamers reacted with mixed opinions. Many praised Ubisoft for bringing a unique cultural site to life. Others criticized the partnership, arguing that it blurred the line between cultural respect and political endorsement. The debate continues on social media and gaming forums.
Ubisoft plans to keep its focus on creative independence. The company highlights its commitment to cultural respect and storytelling quality. By showcasing its collaboration with experts, Ubisoft aims to assure both fans and employees of its intentions.
This controversy reflects broader challenges in the gaming industry. As publishers seek funding worldwide, they face questions about ethics and responsibility. Ubisoft’s handling of this case may influence how other studios approach similar deals in the future.
The Assassin’s Creed Mirage DLC is more than just an expansion. It marks a test of Ubisoft’s values and its ability to balance business with integrity. The company’s response will shape how players, employees, and partners view its brand in the years ahead.
The Assassin’s Creed Mirage DLC brings exciting content, including the historical site of Al-‘Ula. Yet, its Saudi funding stirred strong debates inside Ubisoft. While the company promises full creative freedom, the controversy highlights the delicate balance between cultural authenticity, corporate reputation, and global business strategy.
